Meta

Meta is more than just a social platform—it’s a powerful performance marketing channel. Whether you’re looking to launch targeted campaigns, scale your e-commerce, or optimize existing efforts, we help you drive growth and achieve your marketing goals through data-driven strategies that deliver results.

What we do

  • Campaign Setup

    We handle everything from strategic planning to execution, ensuring your Meta campaigns are optimized for performance from the start.

  • Dynamic Product Ads (DPA)

    Leverage DPA to deliver personalized ads based on user behavior, boosting conversions and enhancing the shopping experience.

  • Audience Targeting & Retargeting

    We help you reach the right people at the right time, using advanced targeting strategies to maximize your campaign’s impact.

  • Reporting & Analytics

    Get detailed insights into your campaigns with our comprehensive reporting, allowing you to track performance and make data-driven decisions.

  • A/B Testing & Optimization

    Continuously improve your campaigns through rigorous A/B testing, optimizing for the best performing creatives and strategies.

  • Feed Enrichment

    Enhance your product feeds with our partner Renable.com to ensure your ads look the best and display the most accurate and engaging information.

Why Choose WX2 for Meta Advertising?

With over 15 years of experience in digital marketing, WX2 understands the intricacies of Meta as a performance marketing channel. Our data-driven approach ensures that every campaign is finely tuned to maximize ROAS, while our proactive optimization keeps your strategy one step ahead of the competition. We don’t just manage campaigns; we partner with you to drive growth. Our team’s dedication to client satisfaction and commitment to delivering measurable results set us apart.

Our Process

At WX2, we follow a systematic approach to Meta advertising, ensuring that each step contributes to your business growth:

  • Discovery & Strategy: We begin by understanding your business goals, target audience, and marketing challenges. This allows us to create a custom Meta strategy that aligns with your objectives.

  • Campaign Execution: Our team takes care of everything from ad creation and audience segmentation to budget allocation and setup. We ensure your campaigns are launched with optimal settings for immediate impact.

  • Ongoing Optimization: We continually monitor performance and make data-driven adjustments. Through regular A/B testing, we optimize ad creatives, bidding strategies, and targeting for the best results.

  • Reporting & Insights: Stay informed with comprehensive reports that provide insights into your campaigns’ performance. Our data-driven recommendations help you make strategic decisions for further growth.

Our Method: The Three-Pillar Approach

Our Meta strategy follows a proven, Always-On three-pillar approach that ensures comprehensive coverage throughout every stage of the customer journey:

  • Retargeting: Re-engage users who have interacted with your webshop but haven’t converted yet. This campaign targets warm audiences, such as website visitors and cart abandoners, driving them back to complete their purchase.

  • Activating: Focus on existing customers who haven’t made a purchase in a while. By reaching out to dormant customers, we reignite their interest in your brand, encouraging repeat purchases and boosting customer lifetime value.

  • Prospecting: Attract new customers and expand your audience by finding people similar to your current buyers. This campaign excludes existing customers to focus on reaching new prospects, allowing for efficient growth.

This structured approach has been successfully implemented for several clients over the years, consistently delivering strong performance and great ROAS.

Our Commitment to AI and Data-Driven Marketing

At WX2, we constantly challenge ourselves to integrate AI into our processes, using it wherever possible to streamline and enhance our work. By combining AI-driven insights with traditional data analysis, we can make smarter, faster decisions that optimize campaign performance. Our team leverages advanced AI tools to automate tasks, identify trends, and provide deeper insights, ensuring that every strategy is backed by accurate data and contributes to your business growth effectively.

Data is at the core of every decision we make. We use a data-driven approach to guide our strategies, ensuring that our actions are informed by real insights rather than assumptions. By continuously analyzing performance metrics, we can quickly identify opportunities, fine-tune campaigns, and maximize the return on your marketing investments.